LGS buys Sugoi/Sombrio
Posted: Wed Jun 27, 2018 5:13 pm
Press release-
On its 35th Anniversary, Louis Garneau Sports (LGS) celebrates by making a strategic acquisition of Sugoi Performance Apparel and Sombrio.
SUGOI, founded in 1987 by two Vancouver entrepreneurs, specializes in cycling, triathlon and running apparel. It is also home to Sombrio®, a mountain bike apparel brand well-known among fans of this sport. Sombrio has been in existence for over 15 years, with designs inspired by Vancouver’s North Shore.
“We are reinventing ourselves because cycling is not only about the professionals, it is also a lifestyle. We will be touching many categories of cycling through apparel. We want to become the leader by introducing a ready-to-wear bike apparel segment for people who practice active transportation, making biking accessible and fun for everyone and, in doing so, create a cycling lifestyle. We want to be the world’s cycling solution with our brand portfolio,” Louis Garneau explains.
“This is my legacy to my three children… this Never Give Up philosophy that is my motto, and which is demonstrated through this acquisition,” the Saint-Augustin-de-Desmaures businessman states.
The Garneau family is very proud of this acquisition, especially in the context of William, Edouard and Victoria working to bring the company to the next level and, why not, do better than Dad!
On its 35th Anniversary, Louis Garneau Sports (LGS) celebrates by making a strategic acquisition of Sugoi Performance Apparel and Sombrio.
SUGOI, founded in 1987 by two Vancouver entrepreneurs, specializes in cycling, triathlon and running apparel. It is also home to Sombrio®, a mountain bike apparel brand well-known among fans of this sport. Sombrio has been in existence for over 15 years, with designs inspired by Vancouver’s North Shore.
“We are reinventing ourselves because cycling is not only about the professionals, it is also a lifestyle. We will be touching many categories of cycling through apparel. We want to become the leader by introducing a ready-to-wear bike apparel segment for people who practice active transportation, making biking accessible and fun for everyone and, in doing so, create a cycling lifestyle. We want to be the world’s cycling solution with our brand portfolio,” Louis Garneau explains.
“This is my legacy to my three children… this Never Give Up philosophy that is my motto, and which is demonstrated through this acquisition,” the Saint-Augustin-de-Desmaures businessman states.
The Garneau family is very proud of this acquisition, especially in the context of William, Edouard and Victoria working to bring the company to the next level and, why not, do better than Dad!
